A peek behind the curtain is a monthly traffic and income report, where I share the technical side of what worked, and what didn’t to grow Rhubarbarians.
Welcome back, nerdy nerds! This is where I share all of the techy, numbery, nerdy stuff about Rhubarbarians. If you are here for recipes, HOLD YOUR HORSES, and wait till next time peeps. Buuuuuuuut, if you are here to see how things went in June, Rhubarbarians' 8th month, behind the scenes, let's chat.
I'm gonna be honest guys, June was a bit of a slump. I had a mega decline in page views from May, which resulted in a decline of CPM advertising revenue. I shouldn't be TOO hard on myself, since June was the 2nd largest month in terms of revenue. Alas, after the 497% increase in revenue in just one month in May, it was bound to happen that June would have a tough act to follow. Also, SUMMER! That awesome season that everyone, including me, adores, but just KILLS blogger revenue.
Let's take a look at the page views:
You can see right off the bat that June went downhill early on in the month, and steadily stayed at about 400-500 page views per day. Rhubarbarians had 15,612 page views overall, a pretty hefty fall from the 17,502 in May. I am STILL waiting to see that 20,000 mark! Fingers crossed for July eh?
So, where did those page views come from?
Well, direct hits continue to dominate. I believe that most of these are secure sites, so I have no way of knowing where these page views come from (if anyone DOES know, tell me your secrets!). Buzzfeed is still holding strong at the #2 spot. I had the carrot tahini quinoa burgers featured on Buzzfeed in both April and May, and the hits are still coming in from those. I love you Buzzfeed.
#3 is Pinterest, steadily increasing and on it's way to top the charts as my #1 referrer. We will chat about this in a sec, mmmmmmkay?
What I DON'T like is that #10 spot down there, trafficmonetize.....BS whatever site. That is not a real referral, but a spam bot cramping my style. I need to add that one to the block list. Aaaaargh!
Alright, now your top 3 favorite posts in June!
These delicious veggie burgs are all the rage on Rhubarbarians! This post is definitely my #1 hit, as it has been the top post for 3 months in a row now!
This one is ALSO a hit! These martinis were the second highest viewed post in May as well. Way to go pickle martinis!
I am stoked to see a new recipe do so well! I loved this chilled soup, and I suppose the readers to as well. 🙂
OK, OK. Time for the fun stuff. THE MOOLAH!
As you can see, sponsored content continues to totally dominate as my #1 source of revenue. Let's break it down:
Honest Cooking: 100% of all Sponsored content. This site gets me in touch with brands that want to pay me to feature their product. I am currently choosing 1 per month.
Sovrn/Lijit: 64% of CPM Advertising. This company is my top tier CPM advertiser. Really awesome CPM rates, but a lower fill rate.
Gourmet Ads: 24% of CPM Advertising. This company is my second tier CMP advertiser. Medium CPM rates, high fill rate.
Google AdSense: 12% of CPM Advertising. This company is my third tier CMP advertiser. Low CPM rates, high fill rate.
Amazon Associates: 100% of Affiliate Advertising. I get a commission of referred sales from Amazon sellers.
Guys, I had ANOTHER month where my affiliate sales were only from Amazon. What gives?! Really feeling the need to jazz up my blogging resources page so I can get some sales there.
My favorite blogging resource in June:
I had no idea what I was missing, until I found this awesome Pinterest scheduler. I started using it near the end of June, and it allows me to schedule pins so I can actually have a life outside of marketing this blog. BOOYAH! I love it, and would absolutely recommend it to everyone.
Running a blog as a business is not always going to be a steady incline in page views and revenue. There will be months that are low, and that's okay! I'm pretty sure the June slump is at least somewhat related to the warm weather, and that Summer is not a time for sitting at your computer, or even turning on your oven! People are heading to barbecues, going out for cocktails, enjoying their time outside.
Thoughts for the future:
In the future, Summer may be a time to tackle new projects like E-books and site edits. It's a slow time for food blogs, which makes it the perfect time for tweaks, testing, and less posts to focus on other ways to build your brand. I've got some ideas in the works for an E-book that I plan to work on in August. What would you like to see in that E-book? Would you buy one?
Any thoughts, ideas, questions? I'd love to hear them!
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